Visual design projects focused on hierarchy, readability, and clear communication.
To redesign an airline app with improved usability and aesthetics.
Jin Air, a South Korean low-cost airline, faces challenges with their poorly rated app despite competitive fares. I took the initiative to completely redesign it, reorganizing features into a clear hierarchy that prioritizes frequently used functions and decluttering unnecessary text.
After these foundational changes, I developed a functional 7-page prototype in Figma.
To create a user-friendly UI for a new learning app.
A collaboration between the YalliYalli teaching platform and the Korean Broadcasting System: learning Korean through brief video lessons, followed by listening practice and multiple-choice questions.
The UI stays simple and uncluttered, with distinct colors separating the two phases, learning and practicing, so users always know where they are.
To design an eye-catching landing page.
Crafting the landing page for SearchCrafters meant harmonizing functionality with creativity, visualizing a cutting-edge SEO agency's identity from concept to execution, balancing user-centric design with the essence of the brand.
To fully design and develop a website for SlewHome.
SlewHome specializes in sophisticated lighting systems. I crafted the website with a dark theme so the lighting fixtures stand out, with a responsive interface that adapts to any screen.
Designed in Illustrator and Photoshop, then coded in HTML5, CSS3, and jQuery.
To design a modern and professional visual identity.
Museful combines machine learning with new ways to discover music. I blended vibrant gradients, signifying innovation and technology, with crisp, minimalist typography. The logo integrates a subtle waveform-inspired pattern, encapsulating the company's dynamism.
To generate a range of distinctive business card designs.
Diverse business card designs intertwining bold typography, vibrant color schemes, and sleek layouts, tailored to echo individual brand identities. Each card harmonizes aesthetics with functionality through minimalist design and strategic whitespace.
To design an advertisement poster and roll-up for an Italian cooking event.
A minimalist layout built for easy printing and high visibility. The color scheme draws from the classic ingredients of Neapolitan pizza, tomato, mozzarella, and basil, while a subtle background pattern finishes the layout without overwhelming it.
To design a square invitation card for print and social media.
Crafted for the Italian Chamber of Commerce in South Korea: four unique variants with an elegant, premium aesthetic. A paper-like texture enhances the invitation's resemblance to a ticket, cohesive in print and digital alike.
From identity systems to interfaces, good design earns trust before a single word is read.
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